Understanding Generation Alpha: 

Few people have heard of the next rising generation. This generation will soon outnumber baby boomers globally, and many will live to see the dawn of the 22nd Century. We’re learning and talking about Generation Alpha, who are defined as those born between 2010 – 2024.The eldest of this generation have just begun their teenage years, and the youngest have yet to be born.

The children of millennials, they are the most tech-savvy and materially endowed generation ever, and will enjoy a longer lifespan than any previous generation. They will stay in education longer, start their earning years later and so will stay at home with their parents later than even Gen Z. 

Who are Generation Alpha?

How do they learn?

What’s on their minds?

What’s on their hearts?

And why is it so important that the church understand this growing age group?

Whether you are a senior church leader, children’s ministry leader, teacher or non-profit leader, or whether you are a parent or have a young person in your life, you are invited to join us and learn more about Generation Alpha.

Join Shaila Visser, National Director of Alpha Canada, as she seeks the answers to these questions in a special interview with futurist and social researcher, Mark McCrindle, BSc, MA.


Expert: Mark McCrindle

Social Researcher, Demographer & Futurist

Mark McCrindle is a social researcher, TEDx Speaker, best-selling author, influential thought leader and Principal of the research-based advisory firm, McCrindle Research. He is recognised globally as coining the name for the emerging generation, Generation Alpha. Mark’s highly valued social commentary is presented through his engaging keynotes, research, reports, infographics, videos and media input. Mark is a social analyst with an international following. His passions lie in tracking emerging issues, researching social trends and analyzing customer segments. Mark is an advisor to executive boards and committees across Australia.

Host: Shaila Visser

National Director of Alpha Canada and the Global Senior Vice-President for Alpha International

Shaila is the National Director of Alpha Canada and the Global Senior Vice-President for Alpha International. She is the Executive Producer of The Alpha Youth Film Series and The Alpha Film Series.

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