The Most Spiritually Open Generation Is Here.
Are We Ready?

Generation Alpha—born between 2010 and 2024—is redefining how we connect, communicate, and engage with the world.

As the most digitally native and globally minded generation, they present new challenges and opportunities for those committed to reaching and discipling the next wave of young leaders.

What You’ll Discover:

Understanding Gen Alpha

Get key insights on how Canadian preteens think, communicate, and engage with faith—including:

  • What Gen Alpha believes about God, Jesus, and spirituality
  • How 83% turn to family first for guidance on right and wrong
  • Why this generation is both digitally connected and spiritually curious
  • The traits of emerging committed Christian preteens
  • How the Church can create spaces where they explore faith authentically

Download the Free Fast Facts Sheet

What’s Shaping Gen Alpha

One in five Canadian preteens are practicing things like manifestation or astrology.

Gen Alpha goes to family members most often for information or guidance about right and wrong.

Gen Alpha is spending an average of 3 hours 18 minutes online daily outside of schoolwork.

This research is made possible through the partnership between Alpha Canada and One Hope International, who conducted this comprehensive study on Generation Alpha. We’re grateful to share these insights with you as we work together to reach the next generation with the gospel.